Why YOU need a website
Typically, your website is your only chance at a first impression on the public, so it’s critical to present your company’s image, services, and mission with the utmost care. You have to develop a website that is not only visually appealing but also optimized for search engines. And whether you’re in need of a new logo or a complete redesign of your existing site, we can help. Our team knows that a successful logo is more than just a pretty design, it’s your first chance to make a lasting impression. Upgrade your online presence and increase sales with a modern design from Mountain Brook Websites. There is an art to building websites that display properly across devices ranging in size from smart phones to flat screen TVs. Our job is not finished until the final product is dynamic and engaging on ipads, iphones, droids, laptops, desktops, and wide screen TVs. A finely-tuned small business website will not only drive more traffic to your site, it will help turn those visitors into paying customers. A great website can become the number one source for bringing in new business, which only highlights the importance of having a professionally designed website. We know how to target your audience with the latest search engine optimization techniques in mind. There is no one-size-fits-all approach to measuring success. Goals differ based on what your website does and what you want users to do once they reach your site. For example, an online boutique store would be tracking different user actions than a political site that wants people to sign up for a yard sign. Many advancements have been made in analytics, so if there’s something you need to track, we provide the latest free analytics reports which help us indicate ROI.
We provide eCommerce solutions that are SEO friendly and designed to convert shoppers into buyers. A successful eCommerce website should integrate with shipping carriers, payment gateways, and accounting software, especially if you have someone managing the website in-house. With clearly defined objectives and the latest analytics tools, measuring your site’s success becomes a whole lot easier. Your objectives state what you want to do with your marketing campaigns. There are four basic classifications for commercial websites:
- eCOMMERCE SITES – The objective is to increase your sales and decrease your marketing expenses. Basic measures include sales per visitor, cost per visitor, and conversion rate. Advanced measures include inventory mix, trend reporting, satisfaction, and RFM (recency, frequency, monetary analysis)
- CONTENT SITES – The objective is to increase the level of interest and time the user spends on the site. The things you measure are visit length, page views, and number of both new and cancelled subscriptions.
- LEAD-GENERATION SITES – The objective is to increase lead generation. Basic measures include downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages, and leads-to-close ratio.
- SELF-SERVICE SITES – The objective is to increase customer satisfaction and decrease customer support inquiries. Basic measures include a decrease in visitor length or fewer calls to a call center
Whether you want to build a thriving online community to change the world, or simply increase your sales figures, the social networking websites we develop can be customized to meet your individual needs. However, some of the standard features we include are member profiles, the ability to create groups, events, online community wall systems, status updates, messaging systems, and video or image sharing. Social media has steadily increased in relevance over the last few years as a viable outlet for marketing. The social realm gives businesses access to a broad network of users to engage with compelling content while building brand awareness. We understand that not all businesses have the time or resources to post and interact frequently on social channels such as Facebook, Twitter, Google+, Pinterest and LinkedIn. Mountain Brook Websites posts on your behalf and responds appropriately to direct engagement from your followers. Save yourself some time and leave the social networking to us.