Why YOU need a website

Typically, your website is your only chance at a first impression on the public, so it’s critical to present your company’s image, services, and mission with the utmost care. You have to develop a website that is not only visually appealing but also optimized for search engines. And whether you’re in need of a new logo or a complete redesign of your existing site, we can help. Our team knows that a successful logo is more than just a pretty design, it’s your first chance to make a lasting impression. Upgrade your online presence and increase sales with a modern design from Mountain Brook Websites. There is an art to building websites that display properly across devices ranging in size from smart phones to flat screen TVs. Our job is not finished until the final product is dynamic and engaging on ipads, iphones, droids, laptops, desktops, and wide screen TVs. A finely-tuned small business website will not only drive more traffic to your site, it will help turn those visitors into paying customers. A great website can become the number one source for bringing in new business, which only highlights the importance of having a professionally designed website. We know how to target your audience with the latest search engine optimization techniques in mind. There is no one-size-fits-all approach to measuring success. Goals differ based on what your website does and what you want users to do once they reach your site. For example, an online boutique store would be tracking different user actions than a political site that wants people to sign up for a yard sign. Many advancements have been made in analytics, so if there’s something you need to track, we provide the latest free analytics reports which help us indicate ROI.

We provide eCommerce solutions that are SEO friendly and designed to convert shoppers into buyers. A successful eCommerce website should integrate with shipping carriers, payment gateways, and accounting software, especially if you have someone managing the website in-house. With clearly defined objectives and the latest analytics tools, measuring your site’s success becomes a whole lot easier. Your objectives state what you want to do with your marketing campaigns. There are four basic classifications for commercial websites:

  • eCOMMERCE SITES – The objective is to increase your sales and decrease your marketing expenses. Basic measures include sales per visitor, cost per visitor, and conversion rate. Advanced measures include inventory mix, trend reporting, satisfaction, and RFM (recency, frequency, monetary analysis)
  • CONTENT SITES – The objective is to increase the level of interest and time the user spends on the site. The things you measure are visit length, page views, and number of both new and cancelled subscriptions.
  • LEAD-GENERATION SITES – The objective is to increase lead generation. Basic measures include downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages, and leads-to-close ratio.
  • SELF-SERVICE SITES – The objective is to increase customer satisfaction and decrease customer support inquiries. Basic measures include a decrease in visitor length or fewer calls to a call center

Whether you want to build a thriving online community to change the world, or simply increase your sales figures, the social networking websites we develop can be customized to meet your individual needs. However, some of the standard features we include are member profiles, the ability to create groups, events, online community wall systems, status updates, messaging systems, and video or image sharing. Social media has steadily increased in relevance over the last few years as a viable outlet for marketing. The social realm gives businesses access to a broad network of users to engage with compelling content while building brand awareness. We understand that not all businesses have the time or resources to post and interact frequently on social channels such as Facebook, Twitter, Google+, Pinterest and LinkedIn. Mountain Brook Websites posts on your behalf and responds appropriately to direct engagement from your followers. Save yourself some time and leave the social networking to us.

  • SEO

    Google owns 65-70% of the search engine market share

  • SEO

    93% of online experiences begin with a search engine

  • SEO

    There are over 100 billion global searches being conducted each month

(SEO) Search Engine Optimization

KEYWORD RESEARCH:
The first step to implementing a successful SEO campaign is performing keyword research. We identify relevant high value keyword phrases that will increase traffic, target your demographic and potentially convert at a higher rate. We also take into consideration the consumer buying process for your industry to identify keywords that are utilized in the beginning and end of the buying process.

COMPETITION RESEARCH:
Our SEO services include analyzing your competitors SEO strategy, determining what linking strategies they are using, what keywords they are targeting, as well as their strengths and weaknesses. By understanding your competitors we can better develop a search engine optimization plan to help you increase your search engine rankings to the first page.

OPTIMIZING YOUR WEBSITE:
SEO (Search Engine Optimization) involves optimizing a website’s coding, presentation, and structure to ensure that your website content is easily indexed by search engine robots. In addition to making your website more search engine friendly, we recommend adding unique quality content to your site, improving functionality, navigation and the design of your website. Our professional website optimization includes improving your on-site SEO factors, such as title tags, meta tags, image tags, url structure, canonical urls, content mark up, sitemap (xml & html), internal linking strategy, quality content, topical relevance of keywords, synonyms, improving website load times and much more.

CONVERSION RATE OPTIMIZATION:
Creating a website without your goals in mind is like getting into a boat without a paddle — you aren’t going to go very far! Determining what actions you want your website visitors to take is a no-brainer right? How about getting them to take those actions? Well, that requires a team of skilled web design professionals, SEO experts and a keen understanding of user behavior.One way we might look to increase your websites conversion rate is through A/B testing or multivariate testing where we deliver multiple variations of your website’s layout, text and images to see which one converts visitors into clients at a higher rate.

CONTENT DEVELOPMENT & OPTIMIZATION:
Creating engaging content that is also optimized for search engines is at the forefront of our SEO services. Our professional writers create unique content that tells your story and explains the benefits of your products or services while delivering your marketing message in a way that is balanced in its SEO value and delivering a clear message to users.

The Importance of Branding

“To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.”

Utilizing Social Media

93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS

Did you know that there are more than 42,000,000 blogs published on the internet? It can be extremely difficult for your prospects to find you among all the white noise. This is where video blogging comes in handy. Implementing a video marketing strategy will increase your sales, your leads, and the virality of your site. If you’re not using video marketing, you’re losing customers. Video increases engagement rates, click-through rates and conversion rates. It’s important to include social media as part of an overall marketing budget or strategy.

So what’s the most effective and cost-effective way to do that? PLAN. PREPARE. PRODUCE.

In order for your strategy to work, you just need professional advice. You don’t have to go it alone. You can leave the heavy lifting to us, or we can train you or your employees. Maintenance includes: writing and posting new articles and content; interacting with and responding to your audience; site updates and maintenance; and monitoring traffic and ROI analytics. If you don’t have the bandwidth to take on the extra work, we can craft a monthly managed services package to meet your needs.

Social Media Channels are divided into two categories: social platforms vs. social networking sites.

Social platforms are like soapboxes; they allow you to establish your expertise and credibility, but provide a method for feedback and discussion. Examples include blogging, YouTube, and podcasting.

Social networks are more like a real-world networking event. Think about Facebook, Twitter, LinkedIn, Google+ and possibly Pinterest. Whether your business is B2B or B2C (business to consumer), it’s beneficial to choose one platform and one network to focus on initially, and really develop a deep engagement level with your ideal customers. As you master those channels, you can then start to expand into other realms. While some folks feel a bit uncomfortable with the rules on platforms such as Twitter, Facebook and Pinterest, there are some things that you really have to do to get ahead. For example, it’s important that you position yourself to be an expert so that your audience will learn to trust your advice.

Whatever you do, you must avoid spamming. And at all times, your audience will expect you to keep it real. Your content should engage and enrich. If you want to convert visitors into customers, always follow up with connections. And, perhaps most importantly, have fun.

Content Management Made Easy

Content management (CM) is the administration of digital content throughout its lifecycle, from creation to permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.

  • The usual stages in digital content management are:
  • Creation
  • Editing
  • Publishing (publishing, in this context, means making the content available to users, whether Web site visitors or enterprise employees.
  • Oversight, including managing updates and version control.

Blogging, Copy Writing & Editing

Our team of writers and editors are skilled in different types of content and bring years of cross-industry experience to your writing or editing project. Whether you need something from scratch or you need someone to revise your existing work, the our writers and editors can provide you with business-building content that is accurate, error-free, and (most importantly) engages your audience. You’ll save hours every week that you can spend building your business instead of writing.

We provide original copyrighted material for:
Blogs
Web articles
Web copy
Ezines and autoresponders
Whitepapers and reports
Ebooks
Press releases

Our content experts are also available to edit your existing copy to ensure accuracy and error-free communication. Every project is different. Send us the details of your project and we’ll send back a proposal within 2 business days outlining the price, timeline, and details of the project.

Contact Management

“A contact manager is a software program that allows users to easily store and find contact information, such as telephone numbers, addresses, and names. In other words, a CMS can help businesses overcome the challenges associated with inconsistency and information fragmentation. A contact management software package can greatly enhance the effectiveness of all types of contact interactions. It also can help in regards to: marketing operations, productivity of sales cycles, and service delivery by enabling the creation of reliable, real-time information about both current and prospective customers that, most importantly, is easy to access. Departments within the organization that deal with customers on a daily basis such as sales, marketing, customer service, help desks, etc. are able to collaborate together and coordinate cross-function activities.”

Video Commercials

If you’re wondering whether or not to use videos on your website, the answer is YES. Videos are highly persuasive. A well-produced video can deliver your message in a way that engages and persuades your site visitors to TAKE ACTION. For example, an effective video can attract a lot of new viewers each week, many of whom buy the various products and services you or your company offers. You can do something similar for your niche, regardless of the business you’re in. Nowadays, people opt for visual ways of communication. They enjoy and share online videos throughout the web using mobile phones, tablets, PCs, iPhones, etc. The traditional methods of communication are rapidly being replaced by more visual forms of communication such as video blogs, commercials and advertisements.

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